Marketing
The available types of tactics for a marketing activity.
Anchor to Valid valuesValid values
- Anchor to ABANDONED_CARTABANDONED_CART
An abandoned cart recovery email.
An ad, such as a Facebook ad.
- Anchor to AFFILIATEAFFILIATE
An affiliate link.
- Anchor to LINKLINK
A link.
- Anchor to LOYALTYLOYALTY
A loyalty program.
- Anchor to MESSAGEMESSAGE
A messaging app, such as Facebook Messenger.
- Anchor to NEWSLETTERNEWSLETTER
A newsletter.
- Anchor to NOTIFICATIONNOTIFICATION
A notification in the Shopify admin.
- Anchor to POSTPOST
A blog post.
- Anchor to RETARGETINGRETARGETING
A retargeting ad.
Search engine optimization.
- Anchor to STOREFRONT_APPSTOREFRONT_APP
A popup on the online store.
- Anchor to TRANSACTIONALTRANSACTIONAL
A transactional email.
Anchor to FieldsFields
- •OBJECT
Type of marketing tactic.
- •OBJECT
The method of marketing used for this marketing activity.
- •INPUT OBJECT
The method of marketing used for this marketing activity. The marketing tactic determines which default fields are included in the marketing activity.
- •INPUT OBJECT
The method of marketing used for this marketing activity. The marketing tactic determines which default fields are included in the marketing activity.
- •INPUT OBJECT
The method of marketing used for this marketing activity. The marketing tactic determines which default fields are included in the marketing activity.
- •OBJECT
The marketing event type.